CRAFTECA

A rebuilt marketplace for Mexican craft beverages, connecting independent producers with businesses and consumers. The new platform brings product discovery, producer storefronts, sourcing and quote requests, buyer accounts, ordering and operational workspaces together.

Buying from independent producers can involve fragmented catalogs, direct messages, manual quotes and disconnected orders. Producers need a clear way to present their products, and buyers need a practical path from discovery to purchase or sourcing request.

The marketplace has to work for more than the first browse. Product and producer information, quote and order flows, and the team's operating tools must carry a buyer's intent through to fulfillment.

MARKETPLACE AND DISCOVERY Rebuilt CRAFTECA as a new Base44 application, separate from the earlier Bubble venture. Buyers can browse and search products, categories and producer storefronts, with fixed-price and quote-required paths. BUYER JOURNEYS Product details, cart, checkout, sourcing requests, quotes, addresses, order history and buyer dashboard support different ways of purchasing for a business or individual. PRODUCER AND TEAM WORKSPACES Producer onboarding and dashboards, catalog review, brand-claim flow, assisted order review, rep workspace and admin tools support the people operating the marketplace. The new product carries forward the commercial learning from the earlier CRAFTECA venture while replacing its old application and login.

The new application includes buyer and producer journeys and an active product catalog. The earlier Bubble build and its closed-venture history are distinct from this rebuilt platform. Payment and payout outcomes are not asserted here.

This is a two-sided commerce product with real catalog, account and operational workflows, showing Neff Labs' ability to rebuild a venture around what was learned in market.